The fact that you've seen the listings means they haven't sold. but with a chance to win items as valuable on the open market as an actual car.Īnyone can list a gacha on marketplace for any amount of money, it doesn't mean it sells for that price. This is an important piece of the gacha question I should have discussed in more detail before: A Second Life gacha is like a gumball machine. In other words, make gachas no_transfer and you solve the SL problem real fast. 'If gachas give you something worthless, they aren't likely to be considered gambling,' she goes on, 'it is their resale value (and their high resale value) that makes them more likely to be regulated. 'This was my point about gumball machines: if there's nothing of value at stake, it's not gambling, but some states consider even a little trinket or rubber ball to be of value.

In my original interview, she noted that some US states heavily regulate gumball machines that typically cost just dimes or quarters to play, with the chance to win but a small prize: 'It impacts whether or not the items have value, and the definition of 'gambling' requires someone to risk something of value on the outcome of chance, with something of value at stake,' Vaki tells me. Vaki, the longtime Second Life user and real life attorney that I cited in last week's post on gachas, tells me that this huge resale market for Gacha items will very much play into any legal determination of whether SL Gachas are defined as gambling by the many jurisdictions which outlaw or regulate the practice: In fact, the SL Marketplace carries gacha resale items priced as high as thousands of US dollars. Then they turn around and take something that was a L$25 pull - to mark it up 100x the original cost on the Marketplace (I have seen multiple 'rare' items going at L$2000 easily from a L$25 gacha). but people easily drop hundreds of real life money into trying to get gacha sets. Typically, it only costs the Linden Dollar equivalent of pocket change to play them - but that's only part of the story: Reader 'Gloom' makes an important point, commenting on last week's post about Second Life gachas being a type of gambling. 'Brands are starting to take more responsibility and ownership of what they have already produced,' he says, 'and are seeing the value in product they have already sold.' Sounds like it's time to dig out that Balenciaga motorcycle bag from the Olsens' NYU days.Pictured: Gacha resale items listed on the official SL Marketplace at prices between USD $1037.50 and $5165 worth of Linden Dollars. This year, they introduced a fashion footprint tool as well as Climate Conscious Delivery, which includes environmentally efficient packaging and the use of carbon offsets.Īs customers look for more sustainable ways to shop, “the secondhand market will continue to become more relevant and a larger part of every business,' he predicts, with the life cycle of an item no longer ending the first time it's purchased. Last year, the site launched its Conscious Collection, along with tools to help customers shop more ethically. Courtesy of the subject.įashion is undergoing a reckoning with sustainability right now, and Belloli notes that the launch is an extension of the site’s ongoing green efforts, which are gathered under the umbrella of Positively Farfetch. today.Ī look from the store’s Open Doors campaign.

The across-the-pond version also served as an advertisement of sorts, drawing in a number of brand-new customers, and will likely bring in more as Farfetch Second Life officially launches in the U.S. It allows customers to trade in their high-end bags in exchange for credit to shop new collections on the site, which mirrors the one-in, one-out approach many of us are taking with our wardrobes right now. Last year, the site began piloting the Farfetch Second Life program in the UK and Europe. When designers re-introduce past styles in their collections (à la the Dior saddle bag or the Fendi baguette) Farfetch has seen increased demand for the pre-owned versions of those items. Belloli found that “resale is an area of increasing interest for our customers,” and he notes that the pre-owned luxury market is predicted to hit $64 billion within the next five years.

Its latest project, Farfetch Second Life, promises to further dissolve the barrier between luxury and resale.

A street-style image promoting the Farfetch Second Life project jonathan paciullo

Second life resale